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Deconstructing a 56% Conversion Lift at Big Contacts
Big Contacts – a web-based CRM targeting small and mid-range businesses – are smiling, and no, it’s not just because Spring has finally arrived. Digital agency Surge Labs published a case study last...
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How Change Blindness Affects User Perception of Websites
We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right? Well, not exactly. In this post,...
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